Work

Customer Lifetime Value: A Review

Year: 2012

Type: article

Abstract: The concept of regarding customers as assets that should be managed and whose value should be measured is now accepted and recognized by academics and practitioners. This focus on customer relationship management makes it extremely important to understand customer lifetime value (CLV) because CLV models are an efficient and effective way to evaluate a firm's relationship with its customers. Assessment of CLV is especially important for firms in implementing customer-oriented services. In this paper we provide a critical review of the literature on the development process and applications of CLV.

Source: Social Behavior and Personality An International Journal

DOI: 10.2224/sbp.2012.40.7.1057

Authors: Wen Chang, Chen Chang, Qianpin Li

Language: English

Topic: Customer churn and segmentation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: diamond

OpenAlex ID: W1994986478

FWCI: 10.03

Cites: 16

Cited by: 47

Related to: 10