Work

Agency Review of Environmental Marketing Claims: Case-by-Case Decomposition of the Issues

Year: 1995

Type: article

Source: Journal of Advertising

DOI: 10.1080/00913367.1995.10673474

Authors: Debra L. Scammon, Robert N. Mayer

Institution: University of Utah

Language: English

Topic: Environmental Sustainability in Business

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDGs: Responsible consumption and production, Peace, justice, and strong institutions

Open Access status: closed

OpenAlex ID: W1995000678

FWCI: 4.047

Cites: 8

Cited by: 52

Related to: 10