Work

Message on a bottle: the wine label's influence

Year: 2011

Type: article

Source: International Journal of Wine Business Research

DOI: 10.1108/17511061111163050

Authors: Scott Sherman, Tracy Tuten

Institutions: Virginia Commonwealth University, East Carolina University

Language: English

Topic: Consumer Packaging Perceptions and Trends

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1995019299

FWCI: 5.579

Cites: 19

Cited by: 64

Related to: 10