Work

Attitude toward the Ad and Brand Choice

Year: 1992

Type: article

Source: Journal of Advertising

DOI: 10.1080/00913367.1992.10673373

Authors: Gabriel Biehal, Debra Stephens, Eleonora Curio

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1995047719

FWCI: 2.822

Cites: 55

Cited by: 200

Related to: 10