Work

Hospital Advertising

Year: 1994

Type: article

Study design: Observational Study

Source: Journal of Services Marketing

DOI: 10.1108/08876049410053302

Author: Syed Saad Andaleeb

Institution: Pennsylvania State University

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1995077636

FWCI:

Cites: 37

Cited by: 27

Related to: 10