Order-of-Entry Effects on Consumer Memory and Judgment: An Information Integration Perspective
Year: 1992
Type: article
Source: Journal of Marketing Research
Authors: Frank R. Kardes, Gurumurthy Kalyanaram
Institutions: University of Cincinnati, The University of Texas at Dallas
Language: English
Subfield: Marketing
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W1995092202