Work

Improving the relationship between sales and marketing

Year: 2010

Type: article

Source: European Business Review

DOI: 10.1108/09555341011040985

Authors: Kenneth Le Meunier‐FitzHugh, Nigel F. Piercy

Institutions: University of East Anglia, University of Warwick

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1995236777

FWCI: 5.702

Cites: 53

Cited by: 34

Related to: 10