Work

Segmenting industrial markets

Year: 1994

Type: article

Source: Industrial Marketing Management

DOI: 10.1016/0019-8501(94)90025-6

Authors: Rodney L. Griffith, Louis G. Pol

Institution: University of Nebraska at Omaha

Language: English

Topic: Customer churn and segmentation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1995253491

FWCI: 9.947

Cites: 9

Cited by: 73

Related to: 10