Work

Birds of a feather flock together…definition, role and measure of congruence: An application to sponsorship

Year: 2007

Type: article

Source: Psychology and Marketing

DOI: 10.1002/mar.20192

Authors: Nathalie D. Fleck, Pascale Quester

Institutions: Centre National de la Recherche Scientifique, Théorie Économique, Modélisation et Applications, Université de Cergy-Pontoise, The University of Adelaide, PRISM Sorbonne

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1995262161

FWCI: 9.445

Cites: 65

Cited by: 241

Related to: 10