Work

A Comparative Analysis of Chinese and Japanese Company and Brand Icons

Year: 2009

Type: article

Source: Journal of Asia-Pacific Business

DOI: 10.1080/10599230903094752

Authors: Ozcan Kilic, Darryl W. Miller, Stacy M. Vollmers

Institution: University of Wisconsin–River Falls

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1995338613

FWCI: 1.036

Cites: 49

Cited by: 7

Related to: 10