Work

An investigation of the new generic consumer

Year: 2007

Type: article

Study design: Observational Study

Source: Journal of Consumer Marketing

DOI: 10.1108/07363760710746139

Authors: Ram Herstein, Sigal Tifferet

Institution: Ruppin Academic Center

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1995390901

FWCI: 4.724

Cites: 9

Cited by: 21

Related to: 10