Work

Do apparel store formats matter to Indian shoppers?

Year: 2014

Type: article

Study design: Observational Study

Source: International Journal of Retail & Distribution Management

DOI: 10.1108/ijrdm-03-2013-0065

Authors: Rituparna Basu, Kalyan K. Guin, Kalyan Sengupta

Institutions: International Management Institute, Indian Institute of Technology Kharagpur, Indian Institute of Social Welfare and Business Management

Language: English

Topic: Consumer Retail Behavior Studies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1995397420

FWCI: 6.429

Cites: 43

Cited by: 18

Related to: 10