Work

Segmenting B2B technology markets via psychographics: an exploratory study

Year: 2014

Type: article

Source: Journal of Strategic Marketing

DOI: 10.1080/0965254x.2013.876072

Author: Art Weinstein

Institution: Nova Southeastern University

Language: English

Topic: Customer churn and segmentation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1995531367

FWCI: 2.377

Cites: 31

Cited by: 7

Related to: 10