Work

Expanding the role of the direct marketing database

Year: 1997

Type: article

Source: Journal of Direct Marketing

DOI: 10.1002/(sici)1522-7138(199723)11:4<26::aid-dir5>3.0.co;2-y

Author: Mary Lou Roberts

Institution: University of Massachusetts Boston

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1995604032

FWCI: 4.698

Cites:

Cited by: 28

Related to: 10