Work

Special section on German research in marketing: Introduction

Year: 1982

Type: editorial

Source: Journal of Business Research

DOI: 10.1016/0148-2963(82)90012-1

Author: Klaus G. Grunert

Institution: University of Hohenheim

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1995647800

Cites: 2

Cited by: 11

Related to: 10