Work

Book Review: Marketing—Principles and Methods

Year: 1952

Type: book-review

Source: Journal of Marketing

DOI: 10.1177/002224295201700222

Authors: Paul H. Nystrom, Charles F. Phillips, Delbert J. Duncan

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1995695926

Cites:

Cited by: 23

Related to: 10