Work

The great pretenders: the magic of luxury goods

Year: 2003

Type: article

Source: London Business School Review

DOI: 10.1111/1467-8616.00267

Author: Bernard Catry

Institution: University of Lausanne

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: green

OpenAlex ID: W1995715243

FWCI: 0.975

Cites: 2

Cited by: 219

Related to: 10