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Anti-consumption: An overview and research agenda

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Year: 2008
Type: editorial
Source: Journal of Business Research
DOI: 10.1016/j.jbusres.2008.01.021
Authors: Michael S.W. Lee, Karen V. Fernandez, Michael R. Hyman
Institutions: University of Auckland, New Mexico State University
Language: English

Topic: Consumer Behavior in Brand Consumption and Identification
Subfield: Marketing
Field: Business, Management and Accounting
Domain: Social Sciences

Open Access status: green

Funders: University of Sydney, Business School, University of Auckland
OpenAlex ID: W1995742860
Cites: 3
Cited by: 279
Related to: 10
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