Work

Comparisons and advertising: the route from comparisons to effective advertising

Year: 2006

Type: article

Source: Journal of Business and Psychology

DOI: 10.1007/s10869-005-9016-z

Authors: Chien-Huang Lin, Chia-Ching Tsai

Institutions: National Central University, I-Shou University

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1995866889

FWCI: 3.509

Cites: 46

Cited by: 16

Related to: 10