Work

Domestic Country Bias, Country-of-Origin Effects, and Consumer Ethnocentrism: A Multidimensional Unfolding Approach

Year: 2004

Type: article

Study design: Observational Study

Source: Journal of the Academy of Marketing Science

DOI: 10.1177/0092070303257644

Authors: George Balabanis, Adamantios Diamantopoulos

Institutions: City, University of London, Loughborough University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1995929967

FWCI: 39.7

Cites: 66

Cited by: 803

Related to: 10