Work

When children confront prices: an approach based on price presentation

Year: 2011

Type: article

Study design: Observational Study

Source: Journal of Product & Brand Management

DOI: 10.1108/10610421111181822

Authors: Coralie Damay, Nathalie Guichard, Amélie Clauzel

Institutions: International Science Council, Institut supérieur du commerce de Paris, Université Paris 1 Panthéon-Sorbonne, Université d'Évry Val-d'Essonne

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1995992873

FWCI: 2.783

Cites: 80

Cited by: 11

Related to: 10