Work

Attributional Processes and Effects in Promotional Situations

Year: 1978

Type: article

Source: Journal of Consumer Research

DOI: 10.1086/208725

Authors: Robert E. Smith, Shelby D. Hunt

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1996061987

FWCI: 13.54

Cites: 5

Cited by: 183

Related to: 10