Work

Brand Choice of Older Chinese Consumers

Year: 2005

Type: article

Study design: Observational Study

Source: Journal of International Consumer Marketing

DOI: 10.1300/j046v17n04_04

Authors: Zhilin Yang, Nan Zhou, Jie Chen

Institutions: City University of Hong Kong, Purdue University West Lafayette

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1996188359

FWCI: 3.825

Cites: 23

Cited by: 32

Related to: 10