Work

Consumer perceptions of private label quality: the role of product category characteristics and consumer use of heuristics

Year: 2001

Type: article

Study design: Observational Study

Source: Journal of Retailing and Consumer Services

DOI: 10.1016/s0969-6989(00)00030-8

Author: Devon DelVecchio

Institutions: Indiana University Bloomington, Indiana University

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1996344987

FWCI: 3.158

Cites: 50

Cited by: 200

Related to: 10