Work

The Effects of Playing an Advergame on Young Children's Perceptions, Preferences, and Requests

Year: 2007

Type: article

Source: Journal of Advertising

DOI: 10.2753/joa0091-3367360206

Authors: Victoria Mallinckrodt, Dick Mizerski

Institution: The University of Western Australia

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1996390626

FWCI: 39.76

Cites: 28

Cited by: 367

Related to: 9