Work

Brand Portfolio Strategy

Year: 2006

Type: article

Source: Strategic Direction

DOI: 10.1108/sd.2006.05622jae.001

Author: David A. Aaker

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1996400529

FWCI: 51.38

Cites:

Cited by: 204

Related to: 10