Work

Online advertising: Pay-per-view versus pay-per-click

Year: 2004

Type: article

Source: Journal of Revenue and Pricing Management

DOI: 10.1057/palgrave.rpm.5170078

Author: Andrea Mangàni

Institution: University of Siena

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1996406592

FWCI: 2.474

Cites: 9

Cited by: 55

Related to: 10