Work

The enunciative contract and media planning

Year: 1988

Type: article

Source: International Journal of Research in Marketing

DOI: 10.1016/0167-8116(88)90032-8

Author: Alyette Defrance

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1996539188

FWCI:

Cites: 32

Cited by: 6

Related to: 10