Work

A Proposed Response Model for Controversial Advertising

Year: 2005

Type: article

Source: Journal of Promotion Management

DOI: 10.1300/j057v11n02_02

Author: David S. Waller

Institution: University of Technology Sydney

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1996546887

FWCI: 8.901

Cites: 34

Cited by: 73

Related to: 10