Work

Brand identity documentation: a cross‐national examination of identity standards manuals

Year: 2009

Type: article

Source: International Marketing Review

DOI: 10.1108/02651330910950411

Authors: Begoña Jordá‐Albiñana, Olga Ampuero‐Canellas, Natalia Vila, José Ignacio Rojas‐Sola

Institutions: Universitat Politècnica de València, Universitat de València, Universidad de Jaén

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1996564764

FWCI: 6.213

Cites: 54

Cited by: 40

Related to: 10