Work

Getting Closer to the Consumer – How Nivea Co-Creates New Products

Year: 2011

Type: article

Source: Marketing Review St Gallen

DOI: 10.1007/s11621-011-0005-5

Authors: Volker Bilgram, Michael Bartl, Stefan Biel

Institution: Beiersdorf (Germany)

Language: English

Topic: Service and Product Innovation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1996594997

FWCI: 15.77

Cites: 20

Cited by: 49

Related to: 10