Work

Do opposites attract? Understanding opposition in promotion

Year: 2011

Type: article

Source: Journal of Business Research

DOI: 10.1016/j.jbusres.2011.08.002

Authors: Anjala S. Krishen, Pamela Miles Homer

Institutions: University of Nevada, Las Vegas, California State University System, California State University, Long Beach

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1996607628

FWCI: 2.783

Cites: 56

Cited by: 17

Related to: 10