Work

Customer perceptions of services brands: a case study of J.D. Wetherspoons

Year: 2002

Type: article

Source: British Food Journal

DOI: 10.1108/00070700210448935

Authors: Peter Jones, Peter Shears, David Hillier, Colin Clarke‐Hill

Institutions: University of Gloucestershire, University of Plymouth, University of Glamorgan

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1996637530

FWCI: 1.474

Cites: 13

Cited by: 13

Related to: 10