Work

A typology of consumers' variety-seeking disposition based on inherent needs

Year: 2011

Type: article

Study design: Observational Study

Source: Journal of Marketing Management

DOI: 10.1080/0267257x.2011.565728

Author: Nina Michaelidou

Institution: University of Birmingham

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1996692586

FWCI: 6.494

Cites: 78

Cited by: 30

Related to: 10