Work

Shelter in the storm: marketing strategy as moderated by the hostile environment

Year: 2005

Type: article

Source: Marketing Intelligence & Planning

DOI: 10.1108/02634500510630203

Authors: Steven Ward, Aleksandra Lewandowska

Institution: Murdoch University

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1996764992

FWCI: 2.547

Cites: 77

Cited by: 16

Related to: 10