Work

The 99 price ending as a signal of a low-price appeal

Year: 2006

Type: article

Source: Journal of Retailing

DOI: 10.1016/j.jretai.2005.11.001

Author: R SCHINDLER

Institution: Rutgers, The State University of New Jersey

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1996914518

FWCI: 21.06

Cites: 23

Cited by: 142

Related to: 10