Work

Price Awareness and Consumers’ Use of Deals in Brand Choice

Year: 2011

Type: article

Source: Journal of Retailing

DOI: 10.1016/j.jretai.2011.07.001

Authors: B.P.S. Murthi, Ram C. Rao

Institution: The University of Texas at Dallas

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1996958349

FWCI: 12.06

Cites: 69

Cited by: 55

Related to: 10