Work

The evolution of strategic marketing

Year: 1983

Type: article

Source: Journal of Business Research

DOI: 10.1016/0148-2963(83)90002-4

Author: Subhash C. Jain

Institution: University of Connecticut

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1996996523

FWCI: 3.584

Cites: 3

Cited by: 38

Related to: 10