Work

Cyclical effects of advertising on hotel sales, risk and return

Year: 2015

Type: article

Source: International Journal of Hospitality Management

DOI: 10.1016/j.ijhm.2015.01.004

Author: Ming-Hsiang Chen

Institution: National Chung Cheng University

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1997016696

FWCI: 1.657

Cites: 61

Cited by: 11

Related to: 10