Work

Thinking on luxury or pragmatic brand products: Brain responses to different categories of culturally based brands

Year: 2007

Type: article

Source: Brain Research

DOI: 10.1016/j.brainres.2007.06.038

Authors: Michael Schaefer, Michael Rotte

Institution: Otto-von-Guericke-Universität Magdeburg

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1997044509

FWCI: 11.81

Cites: 37

Cited by: 74

Related to: 10