Work

The impact of message appeal and message source on Gen Y consumers' attitudes and purchase intentions toward American Apparel

Year: 2010

Type: article

Source: Journal of Marketing Communications

DOI: 10.1080/13527260902863221

Authors: Ruoh-Nan Yan, Jennifer Paff Ogle, Karen H. Hyllegard

Institution: Colorado State University

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1997048847

FWCI: 0.95

Cites: 76

Cited by: 54

Related to: 10