Work

Branding athletes: Exploration and conceptualization of athlete brand image

Year: 2013

Type: article

Source: Sport Management Review

DOI: 10.1016/j.smr.2013.04.003

Authors: Akiko Arai, Yong Jae Ko, Stephen Ross

Institutions: University of Florida, University of Minnesota

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1997072118

FWCI: 11.44

Cites: 62

Cited by: 365

Related to: 10