Work

Are innovative consumers emotional and prestigiously sensitive to price?

Year: 2013

Type: article

Study design: Observational Study

Source: Journal of Marketing Management

DOI: 10.1080/0267257x.2013.811094

Authors: Lukman Aroean, Nina Michaelidou

Institutions: Bournemouth University, Loughborough University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1997090973

FWCI: 4.954

Cites: 82

Cited by: 33

Related to: 10