Work

Brand romance: a complementary approach to explain emotional attachment toward brands

Year: 2011

Type: article

Source: Journal of Product & Brand Management

DOI: 10.1108/10610421111148315

Authors: Hemant Patwardhan, Siva K. Balasubramanian

Institutions: Winthrop University, Illinois Institute of Technology

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1997191882

FWCI: 24.12

Cites: 72

Cited by: 173

Related to: 10