Work

Executive Insights: Real Differences between Local and International Brands: Strategic Implications for International Marketers

Year: 2004

Type: article

Source: Journal of International Marketing

DOI: 10.1509/jimk.12.4.97.53217

Authors: Isabelle Schuiling, Jean-Noël Kapferer

Institutions: UCLouvain, KU Leuven, HEC Paris

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1997262323

FWCI: 24.74

Cites: 51

Cited by: 358

Related to: 10