Work

Magic Numbers: Psychological Aspects of Menu Pricing

Year: 1982

Type: article

Source: Cornell Hotel and Restaurant Administration Quarterly

DOI: 10.1177/001088048202300223

Author: Lee M. Kreul

Institution: Purdue University West Lafayette

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1997271219

FWCI:

Cites:

Cited by: 94

Related to: 10