Work

Towards Using Knowledge Discovery Techniques in Database Marketing for the Tourism Industry

Year: 2002

Type: article

Source: Journal of Quality Assurance in Hospitality & Tourism

DOI: 10.1300/j162v03n03_07

Authors: Vincent Cho, Paul Leung

Institution: Hong Kong Polytechnic University

Language: English

Topic: Customer churn and segmentation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1997279671

FWCI:

Cites: 47

Cited by: 16

Related to: 10