Work

The strategic role of the sales force: perceptions of senior sales executives

Year: 2014

Type: article

Source: Journal of the Academy of Marketing Science

DOI: 10.1007/s11747-014-0377-6

Authors: William L. Cron, Artur Baldauf, Thomas W. Leigh, Samuel Grossenbacher

Institutions: Texas Christian University, University of Bern, University of Georgia

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: bronze

OpenAlex ID: W1997347571

FWCI: 17.06

Cites: 87

Cited by: 58

Related to: 10