Work

Understanding marketing strategies with particular reference to small- and medium-sized hotel businesses in the United Arab Emirates

Year: 2015

Type: article

Source: Tourism and Hospitality Research

DOI: 10.1177/1467358414567799

Authors: Syed Zamberi Ahmad, Hussein Saber

Institution: Abu Dhabi University

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1997352288

FWCI: 6.628

Cites: 79

Cited by: 15

Related to: 10