Work

Advertising Repetition as a Signal of Quality: If It's Advertised So Much, Something Must Be Wrong

Year: 1997

Type: article

Source: Journal of Advertising

DOI: 10.1080/00913367.1997.10673530

Author: Amna Kirmani

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1997374184

FWCI: 15.66

Cites: 21

Cited by: 292

Related to: 10